#Style

Swimsuits for All to Launch Smaller Sizes

by MENINSIGHT
Swimsuits for All to Launch Smaller Sizes

Swimsuits for All is growing its size offering. The swimwear brand, which has catered to curvy women since 2005, will produce sizes 4 and 6 within the Ashley Graham capsule collection, which is available online starting today. The 11-piece line consists of bikinis, one-pieces and cover-ups that are priced between $70 and $100 and available from sizes 4 to 22. “In the past two years we’ve started getting a response from smaller-size women who were disappointed we didn’t sell suits in their size range,” said Sara Mitzner, vice president of creative and branding at Swimsuits for All. “This was the first opportunity we had from a business standpoint to expand our size range and we’re happy to now cater to even more women.” According to Mitzner, for a short time period when the company first started, Swimsuits for All targeted men, women and children of all sizes, but began to focus the business on women sizes 8 and up due to customer response. Mitzner believes existing Swimsuits for All’s customers will welcome this change. “We’re lucky to live in a culture now of women supporting women. The community of women on social media right now is incredible.